Key Car Rental ​
Enhance the digital experience and customer engagement.
STREAMS
Engage & Grow ​
Capabilities
Experience & Engagement ​
Growth & Performance ​
Key Car Rental is a Saudi-based car rental company providing flexible mobility solutions across the Kingdom.​
Three smartphones showing a car rental app interface with selection and booking options on an orange background.
Key Car Rental aimed to enhance the digital experience and customer engagement. Loyalty benefits lacked visibility and clear appeal across touchpoints, with unclear redemption options. Improving usability and clarifying rewards offered an opportunity to drive repeat bookings and additional revenue.​
Our Solution_

We reimagined Key Car Rental’s end-to-end journey with a mobile-first, user-centric approach to simplify booking and boost engagement.​

  • LAB+ Discovery Phase: Rapid prototyping informed by data and validated with real users.​
  • Redesigned website & journey: Clear navigation and stronger CTAs made renting faster and easier.​
  • Enhanced loyalty experience: Tiered, Gen Z–focused rewards integrated into the booking flow and surfaced across touchpoints.​
  • Optimized onboarding & acquisition: High-converting landing pages for social and organic traffic.​
  • Gamification & messaging: Refined value propositions and gamified mechanics to drive usage, engagement, and referrals. ​
Two smartphones display Key Car Rental app screens with car rental offers and the company logo.
Creation of video using AI.
Colorful cartoon characters in front of an SVS school building with bright blue and purple background.